Being a delivery only business, Norcal believed they needed weedmaps to survive in their local market. Instead, in the first 90 days with Dispenza, they cut back spend on weedmaps advertising by over 20% while simultaneously hitting a new sales record. For the first time ever, Norcal has taken ownership of their own customer data, and has a roadmap to take full control of their ability to grow the business without the need of overpriced marketing.