KPI HIGHLIGHTS
150%
MONTHLY SALES INCREASE
#1
LOCAL SEARCH RANKING
2-3X
NEW CUSTOMERS DAILY
CASE STUDY
THE CANNABIS GUYS
HOW THE CANNABIS GUYS INCREASED SALES BY 50% IN 6-MONTHS IN THE HEART OF TORONTO
Exploring The Cannabis Guys: A Successful Marketing Case Study
The Cannabis Guys is a small 2 location retail dispensary in Toronto. Run by a father and son and building products for consumers and other dispensaries, they are ambitiously aiming to open locations in the United States very soon.
- Client Name
- The Cannabis Guys
- Location(s)
- 2
- Website
- https://thecannabisguys.ca
- Tags
- Multi-location, Family Owned, Canada
SHARE OF LOCAL VOICE (SOLV)
KEYPHRASE: "DISPENSARY NEAR ME"
+35.00%
6mo
INCREASE IN SOLV FOR "DISPENSARY NEAR ME"
CUSTOMER ACTIONS
MASSIVE BOOSTS IN TRAFFIC
23.4K
monthly search listings
7.27K
monthly map listings
3.06K
monthly website listings
WHAT WAS BUILT AND RUN
The method was the standard dispensary local-SEO stack on SGEN, the platform every one of Dispenza's 500+ dispensary sites runs on. The plate lines below are printed as they appear on Dispenza's plans.
MENU-CONNECTED SGEN SITE
The store's site runs on SGEN with the menu menu-connected to its point of sale, so product, brand and category pages are indexable pages on thecannabisguys.ca. Hours, deals and posts are edited by staff. The site is the surface the local ranking points at.
LOCALIZED ON-PAGE SEO
Titles, headings and schema written for Toronto searches; a neighbourhood landing structure; internal links from menu pages to content. The keyword set was the local one a storefront competes on, with "Dispensary Near Me" as the currency the result is reported in.
GOOGLE BUSINESS PROFILE MANAGEMENT
Primary and secondary categories set, services and products listed to mirror the live menu, weekly posts, Q&A seeded, photos refreshed, reviews answered, and duplicate or spam listings reported. The local pack is a profile ranking first, so this is the layer that produces a local-pack result. The checklist is public: Google Business Profile for dispensaries.
100+ OFF-PAGE SEO (PROFILES)
Citation building across 100+ directory and data profiles, with name, address and phone kept identical everywhere so the profile's prominence was backed by consistent sources.
MONTHLY REPORTING
One report per month: local rank for the keyword set, Share of Local Voice (SoLV) for "Dispensary Near Me", website visits, calls and direction requests, with a quarterly review.
Reporting ran monthly from the start of the engagement; the six-month window printed on the case page is the Share of Local Voice window.
