NorCal Holistics Case Study

NORCAL CUTS BACK ON WEEDMAPS SPEND WHILE HITTING SALES RECORDS

Being a delivery only business, Norcal believed they needed weedmaps to survive in their local market. Instead, in the first 90 days with Dispenza, they cut back spend on weedmaps advertising by over 20% while simultaneously hitting a new sales record. For the first time ever, Norcal has taken ownership of their own customer data, and has a roadmap to take full control of their ability to grow the business without the need of overpriced marketing.

The Norcal Holistics website shown on a monitor, laptop, tablet and phone.
Client Name
Norcal Holistics
Client Since
2020
Location(s)
Delivery Service
Tags
Multi-location, Delivery Only, Very Competitive

Key Performance Indicators (KPIs) Highlights for Dispensary Success

2x NEW CUSTOMERS DAILY
#1 LOCAL SEARCH RANKING
50% REDUCTION WEEDMAPS SPEND

Share of Local Voice (SOLV)

Keyphrase: "Dispensary Near Me"

+35.00% in 6mo INCREASE IN SOLV FOR "DISPENSARY NEAR ME"
Local search rank grid, before and after: red rank 20 plus pins on the left, green rank 1 pins on the right.

Customer Actions

Massive Boosts in Traffic

76.1K MONTHLY SEARCH LISTINGS
2.99K MONTHLY MAP LISTINGS
5.41K MONTHLY WEBSITE LISTINGS
Google Business Profile customer actions chart over one quarter.
Google Business Profile "where customers view your business" chart over one quarter.