| Alaska | Restricted — no ads within 1,000 ft of schools, child-centred facilities or treatment facilities; none on public property | Restricted — web pages need measures to confirm visitors are 21+; no location-based device marketing without app opt-in | Not channel-specific — federal consent law + content rules | Five required warning statements on every ad; no therapeutic claims, no under-21 depictions, no toys or cartoons; event sponsorship only where no more than 30% of attendees are under 21. | Alcohol & Marijuana Control Office · 3 AAC 306.770 | 2026-09-07 |
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| Arizona | Restricted — statute bars any advertising to under-21s; ADHS rules (9 A.A.C. 18) add placement limits | Restricted — direct, individualised communication requires age affirmation (user confirmation, birth date or similar) | Restricted — age affirmation before direct communication | No advertising to persons under 21; every ad must name the establishment and its licence or registration number; $20,000 civil penalty per violation for unlicensed advertisers. | Arizona Department of Health Services · A.R.S. 36-2859 | 2026-09-07 |
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| California | Restricted — no billboards on interstate highways or state highways crossing the border; no signs within 1,000 ft of daycare, K-12 school, playground or youth center | Restricted — digital placements only where at least 71.6% of the audience is 21+; age affirmation for direct communication | Restricted — age affirmation before direct, individualised communication | Broadcast, cable, radio, print and digital placements only where at least 71.6% of the audience is reasonably expected to be 21+; licence number on every ad; nothing intended to encourage under-21 use; no false or misleading claims. | Department of Cannabis Control · BPC 26151 · BPC 26152 | 2026-09-07 |
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| Colorado | Restricted — subject to the 3-700 advertising rule series and local sign codes | Restricted — online advertising only where at least 71.6% of the audience is 21+ | Not channel-specific — federal consent law + content rules | Television, radio, print and online advertising only where at least 71.6% of the audience is reasonably expected to be 21+; no advertising specifically directed at persons under 21; further channel rules sit in the 3-700 series of the Marijuana Rules. | Marijuana Enforcement Division · 1 CCR 212-3, Rule 3-720 | 2026-09-07 |
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| Connecticut | Restricted — nothing visible within 1,500 ft of schools, rec centers, childcare, playgrounds, parks, libraries or houses of worship; no transit ads; electronic billboards 11 p.m.–6 a.m. only | Restricted — at least 90% of the audience 21+; websites that advertise cannabis must verify users are 21+ | Not channel-specific — federal consent law + content rules | At least 90% of the audience must be reasonably expected to be 21+; no cannabis-plant imagery; nothing designed to appeal to under-21s; no ads on vehicles, at bus stops, stations or airports; violations are unfair-trade-practice (CUTPA) violations. | Department of Consumer Protection · Cannabis and advertising | 2026-09-07 |
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| Delaware | Restricted — exterior signs no larger than 75 sq ft or the local limit, whichever is smaller; no realistic leaf | Restricted — at least 85% of the audience 21+; websites age-screen for 21+ before showing content or collecting contact details | Restricted — no contact collection before the 21+ screen | At least 85% of the audience must be reasonably expected to be 21+; four mandatory health statements on public-facing material; no neon colours, cartoons, celebrities or images referencing minors; audience data supplied on the Commissioner's request. | Office of the Marijuana Commissioner · 4 Del. Admin. Code 5001-10.0 | 2026-09-07 |
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| Illinois | Restricted — no ads within 1,000 ft of schools, playgrounds, rec centers, child care, parks, libraries or all-ages arcades; none on transit or public property | Restricted — same content rules apply to every medium | Not channel-specific — federal consent law + content rules | No consumption imagery, no under-21 depictions, no health or medicinal claims, no cannabis leaf or bud imagery, nothing appealing to children; no giveaways, contests or child-appealing promotions; educational messages exempt. | Illinois Department of Financial and Professional Regulation · 410 ILCS 705/55-20 | 2026-09-07 |
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| Maine | Restricted — no ads within 1,000 ft of a school property line (municipalities may set 500–1,000 ft); signs allowed on premises and licensee vehicles | Restricted — no unsolicited internet advertising; location-based marketing only through an app installed by a 21+ owner | Restricted — unsolicited electronic marketing is barred by statute | Statute bans unsolicited internet advertising and location-based device marketing outside an opt-in 21+ app; rules under section 702 ban health-benefit claims and marketing designed to target minors. | Office of Cannabis Policy · 28-B MRS §702 | 2026-09-07 |
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| Maryland | Restricted — no signs within 500 ft of treatment facilities, schools, family child care homes, playgrounds, rec centers, libraries or parks | Restricted — websites need a neutral age-screening mechanism (at least 18); social accounts must state that viewers must be at least 18 | Not channel-specific — federal consent law + content rules | No ads that target or attract minors and no cartoon characters; therapeutic claims require the three specified statements on driving impairment, pregnancy and breast-feeding risk, and accidental consumption by children or animals. | Maryland Cannabis Administration · Advertising FAQ | 2026-09-07 |
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| Massachusetts | Restricted — billboards only where state and local ordinances permit; external signage lit only from 30 minutes before sundown to closing; no product visible from outside | Restricted — at least 85% of the audience 21+ across TV, radio, internet, apps, social and print; websites must verify 21+ | Restricted — no discounts, coupons, points or loyalty offers in marketing | At least 85% of the audience must be reasonably expected to be 21+; every ad carries "Please Consume Responsibly", two listed warnings and the FDA disclosure; no free items, discounts, coupons, points or loyalty programs; no mascots, cartoons or celebrities. | Cannabis Control Commission · 935 CMR 500.105(4) | 2026-09-07 |
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| Michigan | Restricted — municipal sign ordinances plus the 30% audience cap for print | Restricted — no more than 30% of the audience of a TV, radio, internet or print placement may be under 21 | Not channel-specific — federal consent law + content rules | No more than 30% of the audience or readership may be under 21 (under 17 for medical); ads carry the R 420.504 warnings and identify the product as marihuana; no deceptive claims; health claims need FDA-level scientific support. | Cannabis Regulatory Agency · R 420.507 | 2026-09-07 |
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| Minnesota | Restricted — outdoor advertising generally prohibited except up to two fixed exterior signs on the building or property | Restricted — no medium where 30% or more of the audience is under 21; no pop-ups; age verification for location-based ads | Restricted — direct communication requires user confirmation, birth-date disclosure or similar age verification | No placement where 30% or more of the audience is reasonably expected to be under 21; office-specified impairment and health warning on every ad; no cartoons, toys, animals or children; no unverified health or therapeutic claims. | Office of Cannabis Management · Minn. Stat. 342.64 | 2026-09-07 |
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| Missouri | Restricted — outdoor signage per local ordinance; exterior signs must show the legal, business or trade name on record with the department | Restricted — same content rules across media; the Division publishes online-advertising guidance | Not channel-specific — federal consent law + content rules | No false or misleading statements; no curative or therapeutic claims unless FDA-evaluated and approved; nothing attractive to children, including animal, fruit or human shapes or renderings; brand statements must match the labeling. | Division of Cannabis Regulation (DHSS) · 19 CSR 100-1.100(5) | 2026-09-07 |
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| Montana | Prohibited — licensees may not advertise marijuana except as the statute allows; directory listings are not advertising | Restricted — own website and web-application ads allowed; no pop-ups; push notifications only after opt-in; social accounts private with a 21+ notice (ARM 42.39.123) | Restricted — push and direct messages require affirmative opt-in | Electronic ads may not be false or misleading, promote overconsumption, depict consumption or under-21 use, make health, therapeutic or medicinal claims, or use cartoons, animals, children or other designs likely to appeal to minors. | Department of Revenue, Cannabis Control Division · MCA 16-12-211 | 2026-09-07 |
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| Nevada | Restricted — no ads within 1,000 ft of schools, daycares, playgrounds, parks, community centers or libraries (including vehicle wraps and mobile billboards); none on public transit; no handbills | Restricted — no TV, radio or publications where more than 30% of the projected audience is under 21; social media follows the same rules | Not channel-specific — federal consent law + content rules | Every ad carries "Keep Out of Reach of Children" and "For Use Only by Adults 21 Years of Age or Older"; no sporting-event ads admitting under-21s; entertainment events only if under 30% of attendees are under 21; keep audience records. | Cannabis Compliance Board · CCB Advertising Guidance · CCB FAQ (NRS 678B.520, NCCR 6.120, 7.030) | 2026-09-07 |
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| New Jersey | Prohibited off-premises — only on-site signage identifying the licensed business; nothing within 200 ft of school grounds | Restricted — at least 71.6% of the audience 21+; no hour limits online; price advertising only in catalogs, printed lists, websites or third-party platforms | Not channel-specific — federal consent law + content rules | At least 71.6% of the audience must be reasonably expected to be 21+; prescribed cannabis warning and State-licensed disclosure on every ad; TV, streaming and radio ads only between 10 p.m. and 6 a.m.; no toys, cartoons or under-21 depictions. | Cannabis Regulatory Commission · N.J.A.C. 17:30-17.2 | 2026-09-07 |
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| New Mexico | Restricted — no billboards, posters or visual media within 300 ft of a school, daycare center or church; no mass-transit advertising | Restricted — no internet pop-ups; no radio or TV except subscription services with 21+ subscribers | Not channel-specific — federal consent law + content rules | At least 70% of the audience must be reasonably expected to be 21+; "Please Consume Responsibly" plus five warnings at 10% of the largest type; no consumption imagery; health claims need substantial evidence; ads identify the responsible licensee. | Cannabis Control Division (RLD) · 16.8.3.8 NMAC | 2026-09-07 |
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| New York | Restricted — billboards may not advertise cannabis; outdoor signs up to 55 sq ft within 100 yards of the premises and 16 sq ft beyond; nothing readily observed within 500 ft of schools or community facilities | Restricted — at least 75.9% of the audience 21+ (Census-based, updated annually); format-specific requirements apply | Not channel-specific — federal consent law + content rules | Licence name and number, the 21+ and Poison Center statement, one rotating warning and the HOPEline in a yellow box on visual ads; models at least 25; no cartoons or mascots; no BOGO, giveaways or below-market pricing. | Office of Cannabis Management · Part 129 guidance | 2026-09-07 |
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| Ohio | Prohibited — no billboards, digital or otherwise; no ads within 500 ft of prohibited facilities, addiction-service providers or all-ages arcades; no radio, TV or internet programming | Restricted — own website, social accounts and online menus allowed once visitors affirm 21+ (18+ for patients); the DCC seal displays on the site | Not channel-specific — federal consent law + content rules | Every advertisement is submitted through DCC eLicense for Division approval before use and carries the universal THC symbol and the DCC seal; no medium likely to reach under-18s; no consumption imagery, health-related statements or implied state endorsement. | Division of Cannabis Control · DCC Advertising Guidance (OAC 1301:18-4-22) | 2026-09-07 |
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| Oregon | Restricted — billboards permitted with the three required statements | Restricted — internet ads carry the same statements and content rules | Not channel-specific — federal consent law + content rules | Print, billboard, TV, radio and internet ads carry three statements: do not operate a vehicle or machinery, 21+ only, keep out of reach of children; no cartoons or toys; no consumption imagery; curative claims need scientific support; Category V violation. | Oregon Liquor and Cannabis Commission · OAR 845-025-8040 | 2026-09-07 |
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| Rhode Island | Restricted — billboards and street furniture permitted; nothing within 500 ft of a pre-existing K-12 school | Restricted — websites, video, social and pop-ups permitted; websites and online ads accessible only to 21+ | Restricted — direct mail permitted within the same rules | At least 85% of the audience must be reasonably expected to be 21+; universal symbol, licence number and "For Ages 21+ and medical cannabis patients" on every ad; no animal, toy or cartoon characters; no curative or unproven therapeutic claims. | Cannabis Control Commission · 560-RICR-10-10-2.8 | 2026-09-07 |
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| Vermont | Restricted — signs and outdoor displays must meet the 15% rule and Board pre-approval | Restricted — websites age-gated; social posts that qualify as ads are submitted to the Board; third-party sites only if age-gated or meeting the 15% rule | Restricted — every advertisement is submitted before dissemination | No medium unless not more than 15% of the audience is reasonably expected to be under 21 (7 V.S.A. §864(c)); the Board's warning label appears exactly as written and clearly visible; no samples, prizes, cartoons or toys. | Cannabis Control Board · CCB Advertising Guidance | 2026-09-07 |
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| Virginia | Prohibited — no billboards, sporting-event or transit ads; outdoor ads at least 500 ft from schools, daycares, playgrounds and treatment facilities; no cannabis imagery on facility signage | Restricted — websites use a neutral age-screen (18+); at least 85% of the audience 18+; TV and radio only outside school hours | Not channel-specific — federal consent law + content rules | Medical rules today: ads identify the facility and state products are for patients only; medical claims need substantial clinical evidence plus risk disclosure. Adult-use retail: CCA applications from 1 Feb 2027, sales from 1 July 2027 (June 2026 agreement). | Cannabis Control Authority · 3VAC10-40-190 · retail timeline | 2026-09-07 |
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| Washington | Restricted — billboards allowed but no cannabis plant or product depictions (size set locally); nothing within 1,000 ft of schools, playgrounds, rec centers, child care, parks, libraries or arcades; none on vehicles, transit shelters, stations or airports | Restricted — warnings and youth-appeal rules apply to every ad except outdoor signage | Not channel-specific — federal consent law + content rules | Four on-premises signs of no more than 1,600 sq in each; four warnings in type at least 10% of the largest type on non-outdoor ads; no toys, cartoon or movie characters; giveaways limited to branded items under one dollar. | Liquor and Cannabis Board · WAC 314-55-155 | 2026-09-07 |
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| District of Columbia | Restricted — exterior medical-cannabis signs capped at 10 sq ft in aggregate (trade-name signs excluded); window signs interior-side only and no more than 25% of the glass; none on exterior doors | Restricted — Chapter 58 prohibited-statement rules apply; nothing especially appealing to under-21s | Not channel-specific — federal consent law + content rules | Medical-only market regulated by ABCA; retailers may not locate within 400 ft of schools or rec centers; no cartoons, toys, "candy" or youth-styled marketing; unlicensed establishments may not display cannabis advertising on windows, doors or exteriors. | Alcoholic Beverage and Cannabis Administration · 22-C DCMR Ch. 58 rulemaking · D.C. Law 25-255 | 2026-09-07 |
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