How it works

How dispensary marketing pricing works at Dispenza

We only charge for our guaranteed results. We include a suite of services to further help support your business at no additional cost.

PERFORMANCE GUARANTEE

We understand that being in the top 3 local search results is crucial for driving organic traffic and attracting qualified leads. That's why we offer unique performance benchmarks to our clients: if we don't achieve a top 3 ranking for you, you won't pay for our services. That's how confident we are in our ability to optimize your online presence and deliver exceptional results.

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Performance gauge A speedometer. On view, the needle sweeps up to the limit at the top of its scale. 0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 88 3876 PERFORMANCE

The two plans

Dispensary marketing pricing: the two plans, every module listed

Both plans run on SGEN, the platform every one of Dispenza's 500+ dispensary sites is built on. The difference between them is the retention layer.

Most Popular!

MARKETING Pro

Guaranteed results

Modules included

  • SEO Pro
  • WEB Plus
  • Web Graphics
  • Monthly Strategy Sessions
  • Monthly + Quarterly Advanced Reporting & Attribution
  • Dedicated Campaign Strategist
  • General Marketing Consulting
  • Technology & Integrations Support
  • Semi-Exclusivity
  • Performance Benchmarks

Full Suite

ENTERPRISE

Guaranteed Results + Boost your retention

Modules included

  • SEO Pro
  • WEB Pro
  • CREATIVE Pro
  • Dispensary email marketing
  • Dispensary SMS marketing
  • Review management
  • Monthly + Quarterly Advanced Reporting & Attribution
  • Dedicated Campaign Strategist
  • General Marketing Consulting
  • Technology & Integrations Support
  • Semi-Exclusivity
  • Performance Benchmarks
  • Includes all A La Carte Upgrades

Included on both plans

Web design and development are included — no separate build fee. Your menu-connected SGEN site is part of the plan, not a line item in front of it. We include a suite of services to further help support your business at no additional cost.

What cannabis marketing agency pricing usually hides

Most agency quotes in this category price the site, the SEO and the retention tools as three contracts. Ours is one. When you compare cannabis marketing agency pricing, ask each vendor which modules sit outside the monthly figure. Here the answer is printed above.

What dispensary SEO pricing covers here

Dispensary SEO pricing is not a separate quote. SEO Pro sits in both plans and carries the local-pack work: on-page SEO for your city and neighbourhood pages, 100+ off-page profiles, Google Business Profile management, and monthly and quarterly reporting. See the full scope on the dispensary SEO service page.

What changes the quote

Four variables move the number. None of them is a hidden fee.

Number of locations:

The quote is scoped per location; one store is priced as one store.

Markets and competition density:

A downtown store facing thirty licensed competitors inside its radius needs more local-pack work than a single-store town.

Whether a site build is needed:

It is included either way; it changes the launch sequence, not the plan.

Retention modules on or off:

Email, SMS and review management sit in Full Suite Enterprise.

We only charge for our guaranteed results. A written top-3 local ranking guarantee — Dispenza's own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply.

Proof before the quote

500+ DISPENSARY SITES BUILT ACROSS THE COUNTRY, ALL ON SGEN
5.0 STAR GOOGLE RATING
700% SALES INCREASE, NULEAF NV

700% sales increase — NuLeaf case page; more measured lifts on the dispensary case studies hub. Web design and development included — no separate build fee; see the SGEN website build.

Frequently asked questions

How much does an SEO agency typically cost?

Third-party estimates put a generic local-SEO retainer at $1,500 to $15,000+ per month (Aperture Growth 2026 pricing guide, est.) and a full dispensary marketing retainer at $2,000 to $20,000+ per month (cannabisconsultpro.com, page dated 2024-07-05, est.). Those ranges exclude the website build and the retention tools most dispensaries rent separately. Dispenza quotes per location, with the site and the SEO inside one plan. For a channel-by-channel breakdown, read how much does dispensary marketing cost.

Why don't you publish prices?

Because the quote depends on your store count and your market. Pricing is scoped to your locations; every module in both plans is listed in full, so you can see exactly what you are buying before a call. What we do not print is a single figure that would be wrong for a one-store operator and wrong again for a six-store group. A quote for your locations takes one demo call.

Is the website an extra charge?

No. Web design and development are included — no separate build fee. Every plan includes a menu-connected SGEN site your staff can update themselves, and the site is rebuilt or refreshed as part of the plan rather than sold in front of it. If you already have a site, the plan still includes the move onto SGEN so that the SEO work and the site sit in one place.

What happens if we don't reach the top 3?

The terms are written into your agreement. A written top-3 local ranking guarantee — Dispenza's own offer; the keywords, radius and time window are set in your agreement (see terms). Ask your rep to walk you through the keyword set and the window for your market before you sign. Terms apply.

What the market rents separatelyThird-party estimate (est.)Source
Generic local-SEO retainer$1,500 to $15,000+ per monthAperture Growth 2026 pricing guide, est.
Full dispensary marketing retainer$2,000 to $20,000+ per monthcannabisconsultpro.com, page dated 2024-07-05, est.
DispenzaQuoted per location; the site and the SEO inside one planThis page

Services that Complement SEO

WEB DESIGN & DEVELOPMENT

Your website is the digital version of your storefront. Anyone can make a website, but we make sales engines. We've designed over 100 websites for dispensaries and we know what works. We don't charge for web design & development because we only care about delivering what you need: a website that converts.

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dispenza marketing web development

CRO (CONVERSION RATE OPTIMIZATION)

CRO is an art form. We're experts in designing the easiest path to get a new customer to try your business. We created a 53% conversion rate on Dutchie for NuLeaf Nevada - outperforming other dispensaries who also use Dutchie's menu & shopping experience. With Dispenza, you get strategies that are in best practice and proven for our clients. No guessing here, we know the answers.

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The optimized conversion pathway: user journey optimization, A/B testing strategy and revenue lift maximization

BRANDING & GRAPHIC DESIGN

Many businesses come to us with an unfinished brand - sometimes even without a logo. Our full-time designers can help bring your brand to life with modern standards. Need help creating graphics for your business, such as menus, deals & specials graphics, product images, banner ads, and/or merchandise? Our design team can help you create these touchpoints at no additional cost.

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Dspnza brand kit: brand guidelines sheet, printed tee, cap, product jar, boxes and pre-roll tubes

ADVERTISEMENT DESIGN

At Dispenza, we have a dedicated team of designers who specialize in creating captivating digital advertisements that leave a lasting impression such

  • Daily/ Weekly Deals
  • Billboards & Menu Displays
  • Custom Advertisement Designs
  • Persuasive Ad Copy
  • Multi-Ad Format Delivery
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Dspnza out-of-home campaign: a holiday billboard beside the matching online storefront

INTEGRATIONS

Having built 500+ dispensary sites across the country, all on SGEN, we have already worked with every major technology company that supports the cannabis industry. Blaze, Treez, Dutchie, iHeartJane, Tymber, LeafLogix, and many more... We have hit record conversion stats with Dutchie, always recommend them, but have no issue working with all major developers on dispensary tech.

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REPORTS

At Dispenza, we believe in transparency and accountability. That's why we provide comprehensive reporting services to keep you informed about the performance and results of our strategies and services. Our reports are designed to provide valuable insights, measure key metrics, and guide data-driven decision-making.

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dispenza marketing performance reports

CONSULTING

Let's face it: tech is behind in our industry. How to decide which products and practices to use to accomplish specific operating challenges can be a nightmare. At Dispenza, we've heard it all, and we've most likely have already aided a helping hand countless times for the exact challenges you're facing. If you have a tech problem impeding your business growth, let's chat. We're here to help.

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EVERYTHING YOUNEED TO GROW YOURCANNABISDISPENSARY

  • COMPLETE
    TRANSPARENCY

  • AMAZING FREE
    SUPPORT

  • REAL TIME
    REPORTING