NuLeaf NV

The method is the same one every Dispenza client runs. There is no bespoke playbook; the difference is in the execution per location.

NuLeaf's site was built on SGEN, the platform every one of Dispenza's 500+ dispensary sites runs on. Menu-connected sites are built to be updated by staff, so the live menu on the store's own domain is the menu the shopper orders from. The order stays on nuleafnv.com rather than on a third-party listing. How a dispensary website build runs on SGEN.

Each location has its own page with its own address, hours, embedded map and location-specific copy. Title tags, headings and structured data are written per store so Google can match each page to its own map pin. This is the on-page half of dispensary local SEO.

More than one hundred business profiles and directory listings were created or corrected per location, with the name, address and phone number matching the Google Business Profile exactly. Consistent citations are how Google confirms that the store exists where the map says it does.

Categories, services, hours, photos, posts and question-and-answer entries are managed on each location's profile on an ongoing basis. Reviews are solicited and answered through review management. The profile is the asset that actually appears in the local pack, so it gets the most attention. Google Business Profile for dispensaries: what we manage.

We proactively enhance our clients' websites every 90 days. On NuLeaf that meant reviewing which menu categories, deals and location pages were converting visits into orders and direction requests, then changing the pages accordingly.

Every month NuLeaf received the same report: what ran, what it cost, what it returned. The measurement currency is Share of Local Voice (SoLV) for "Dispensary Near Me", alongside the Google Business Profile actions listed below.