FLWR CO

Both locations ran the same deliverable set. The work was done twice, once per store, because Google treats each map pin as its own business.

FLWR Co's site was built on SGEN, the platform every one of Dispenza's 500+ dispensary sites runs on. Each location has its own page: address, hours, map, phone number, location-specific copy and the menu for that store. Menu-connected sites are built to be updated by staff, so the Palm Springs menu and the Corona menu are each maintained by the people who run them.

Title tags, headings, structured data and copy written per location page, so each page matches one map pin and one trade area. Palm Springs signals point at Palm Springs; Corona signals point at Corona. This is the on-page half of dispensary local SEO and the part most shared multi-location sites get wrong.

More than one hundred business profiles and citations per location, with the name, address and phone number matching that store's Google Business Profile exactly. Two stores, two citation sets, no cross-contamination between them.

Each store's profile managed on an ongoing basis: categories, services, hours, photos, posts, question-and-answer entries and review responses. The profile is the object that appears in the local pack, so it is where the ranking work lands. What Dispenza manages on a dispensary's Google Business Profile.

We proactively enhance our clients' websites every 90 days. For a two-store site that means checking, per location page, which menu categories and deals turn a visit into an order or a direction request, then changing the page. In a tourist market the first-visit page matters more than the homepage, because most visitors land on a location page from the map result rather than from the front door of the site.

FLWR Co received one report a month covering both stores, with each store's Share of Local Voice, direction requests and search views listed separately, plus the quarterly attribution view. The service page for that reporting is dispensary marketing reports. The rest of the method is on the dispensary SEO page.