#1 CANNABIS MARKETINGAGENCY IN TEXAS

Three trading today. Twelve more already awarded.

Three fully licensed dispensing organizations trade here today, and twelve conditional awardees sit behind them under a statutory maximum of fifteen. So the quiet map you can take this year is the map twelve funded rivals will bid for the month their approvals land, and every position you leave is one you buy back at a premium. Putting your pin in the three the map shows first, for an agreed keyword set and radius, is what we guarantee.

One fixed list of patients.

Only a patient prescribed under the Compassionate Use Program may buy low-THC product here, so your buyers are a fixed list drawn from 31,709,821 residents, not a crowd you can grow by shouting louder. She searches before she drives: her town, a product, three pins, one tap. When yours is not one of them, that order went to a rival for want of a profile nobody finished. We build and run the site, the profile and the town pages that put yours in front of her.

Your license has a region. Her search does not.

Texas awards these licenses by public health region, and HB 46 lets you run satellite locations inside your own region alongside the primary address. So the region says where you may trade, not who a patient in Dallas sees when she searches, because the local pack is drawn around her. Which store comes up first inside your radius is what we sell you: your keyword set, your rank grid and your monthly report, scoped to the trade area each address draws from, with the guarantee written to that grid.

Your stack is rented from four vendors.

A marketplace listing, a menu vendor, a loyalty or SMS tool and a generic retainer, each with its own login. Fix: one platform (SGEN) and one agency, with the site, the menu and the campaigns in one place.

Local SEO is an upsell tier elsewhere.

The work that puts you in the local pack for "Dispensary Near Me" is often gated behind the top plan. Fix: ranking work is included from the first dollar. Localized on-page SEO, 100+ off-page profiles and Google Business Profile management are in both plans.

Menu traffic leaks to marketplaces.

A shopper who finds your store on a third-party listing is that listing’s customer. Fix: menu-connected SGEN sites keep the order on your domain, with staff updating the menu themselves.

Four invoices, four account managers.

Nobody owns the result. Fix: one point of contact, one monthly report showing what ran, what it cost and what it returned.

If you trade from one address.

One primary address means one map to win, and it is cheaper to win this quarter than the month an approved rival switches its lights on nearby. So we scope the work to the map your dispensary sits on: its own keyword set, its own Google Business Profile, its own town page, and a rank grid across the radius your patients travel from, with Share of Local Voice for "Dispensary Near Me" reported point by point every month. When that rival does open, you will already know which points you hold and which you have to defend, and so will we. See marketing for the single-location dispensary.

If you add satellite locations.

HB 46 lets you open satellites inside your public health region as well as your primary address, so your problem is not one map but several, in towns that share nothing except your name over the door. We mirror that shape: one SGEN domain with a location selector, a page and a Google Business Profile per address, a citation set per address, and a roll-up report with a row per site, so an address holding its position and one quietly losing it never average into the same line. The guarantee is written the same way, per address, per keyword set, per radius, never as one number for the group. See marketing for multi-location dispensaries and MSOs.

The cheapest year to rank is the one before the queue clears

Ranking work is slow in every market, which is normally the argument for putting it off. In Texas it is the argument for starting this quarter: twelve conditional awardees are waiting on final approval, and positions earned while they wait cost you a fraction of what it takes to prise them off an incumbent later. The order of operations is fixed, the site structure, then the town pages, then the profile and the citations, then the content, and doing it out of order wastes the year. We run it in that order for you, starting with the build. See the guide: the dispensary SEO guide.

The list of rivals you will ever face is already closed

Both expansion phases are complete and the statutory cap is fully allocated, so the fifteen dispensing organizations Texas allows are the whole field you will ever face, and none of the twelve now waiting on approval brings a patient with it. The three pins a patient sees in her own town are therefore the entire contest, and a pack is won on profile completeness, hours, categories, photos and posts kept current rather than on the size of your budget, not on how long you have been open. That is cheap for you to hold this year and expensive for a funded newcomer to take off you later, so we build and run the Google Business Profile for every address you trade from. See the guide: Google Business Profile for dispensaries.

Your site is doing the explaining nobody else will do

A Texan prescribed low-THC cannabis last week has never bought any, does not know what her prescription actually gets her, and will not ring to ask. In an older market the category does that teaching; here your site has to, which makes it the hardest-working thing you own. Ours are built menu-connected, so what she reads is what is on the shelf, with the eligibility steps, the hours and the ordering path where she looks for them rather than three clicks in. That build is included in both plans, and it is where the ranking work has to start anyway. See the guide: the dispensary website design guide.

The one asset the next twelve cannot rank away from you

Every position you hold is contestable the day an approved rival switches its lights on with a launch offer behind it. A patient already on your list, sitting on points and getting your message the week her prescription runs low, is not. Medical buyers repeat because the condition behind the prescription does not go away, so the money in a first visit is really the second, the fifth and the fiftieth. Wiring a points or tier structure into your point of sale now, with the email and SMS that keep it warm, is the retention you never have to win twice, and it is the layer that separates our two plans. See the guide: the dispensary loyalty program guide.

No rulebook handed to you is not the same as no plan

No advertising subchapter for this program turned up when we went through the state's rules, and knowing that for certain is worth more to you than guessing at it. That shapes the plan rather than blocking it: with no approved-tactics list to work from, the work that pays you is the work you can run every month on your own account. Your map position, your own site and the list you own are exactly that, and the guide sets out how the states that do publish a rulebook treat the same tactics. We run all three for you on one contract, with the monthly report showing what each returned. See the guide: dispensary advertising rules by state.

Four invoices, and only one of them is selling anything

A marketplace listing, a menu tool, a texting platform and an agency retainer each start billing the month you sign, and in a program where your patient list is still being built, that rented stack is at its most expensive against the till it exists to fill. None of the four talks to the others, so you pay a second time in the hours you spend reconciling them. What each piece actually costs, from dated third-party sources, is set out in the guide. Our two plans put the site, the ranking work and the reporting on one contract, with the build included and no separate build fee. See the guide: what dispensary marketing costs.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.

Which platform are the sites built on?

Built on SGEN — the platform every one of Dispenza’s 500+ dispensary sites runs on. SGEN is Dispenza’s in-house website platform, so the team that hosts your site is the team running your campaigns. Menu-connected sites are built to be updated by staff.

What does it cost?

Pricing is scoped to your locations and both plans above list every module in full, with the site build included and no separate build fee. A quote for your store count takes one demo call. See how pricing works.

Only three dispensing organizations are open in Texas. Is it too early to spend on marketing?

Early is the whole advantage here, and it has a shelf life. Twelve more awardees are waiting on final approval against a statutory maximum of fifteen, so the map you can take this quarter for a monthly fee is the map you would otherwise be buying back off an incumbent once those approvals land. We would start with the site and the Google Business Profile, because both take weeks to settle and neither of them cares whether your rivals have opened yet.

Our license is tied to a public health region. Does that decide our marketing too?

No, and treating it as though it does is how a region gets under-worked. The region says where you may trade; the local pack says who a patient sees, and it is drawn around her rather than around your license area. So each address you run gets its own keyword set, its own profile and its own rank grid, scoped to the trade area it really draws from. The reporting rolls up into one view for you; the local assets cannot.

Texas cities have been overruled on cannabis policy. Does that change what we should spend on?

Not the plan, only the noise around it. The Attorney General sued Austin, San Marcos, Killeen, Elgin, Denton and Dallas over local marijuana ordinances, Austin's was overruled and Elgin voided its own, so the policy your customers read about is settled well above your head. What sits inside your control is which door a patient finds when she searches in your town, and that is the ground we work for you: your profile, your pages and your rank grid, reported point by point every month.

Texas is low-THC medical only. Does local search really matter here?

More, not less, because there is no habit to interrupt. A Texan prescribed low-THC cannabis last week has never bought any, so the first search she runs decides where her next ten orders go, and she runs it on her phone with her town attached. Three pins answer her. Getting yours into those three, against the keyword set and radius written into your agreement, is what we guarantee, and your monthly report is measured against that same grid.

Why hire an agency when the state has already decided who opens where?

Because the state decided how many doors exist, not which one a patient walks through. Twelve approvals will not change that, they will multiply it: the same fixed list of patients, more doors bidding for it, the same three pins on her screen. We sell you the position rather than the permission, which is the site, the profile, the citations, the rank grid and the report that shows what moved, on one contract with a single team behind it. Bring your address to the demo call and we will scope it there.