#1 CANNABIS MARKETINGAGENCY IN MONTANA

A list that cannot grow until July 2027.

By the Department's own FAQ, nobody not already licensed may apply to sell here before July 2027, apart from eight Combined-Use Licenses reserved for federally recognized tribes. So your rivals today are your rivals next summer; what moves is which three pins the map shows when a shopper searches. If yours is not one, the tap goes to a store that is. Putting your pin in that three, on a keyword set and radius we agree in writing, is what we guarantee.

79 location records in Billings, 73 in Bozeman.

The Division's September list carries 79 dispensary location records in Billings, 73 in Bozeman and 60 in Missoula, and those are list entries, not counted storefronts. Either way, that is the queue your shopper scrolls, and only three pins fit her screen. Your Google Business Profile, your pages and your citations are what we work every month to make one of them yours.

A $27.9m month, and no ad to buy your way in.

Montana dispensaries took $27,860,848 in June and $161,993,766 across the first half, and the only places a licensee here may put its name before a buyer are its own website, its listings and web-application advertising. So you cannot buy a billboard to take a bigger slice; it is settled when she types "dispensary near me". Your keyword set, your rank grid and a monthly Share of Local Voice report scoped to the trade area you draw from are what we sell, and the guarantee is written to that grid, never to the state line.

Your stack is rented from four vendors.

A marketplace listing, a menu vendor, a loyalty or SMS tool and a generic retainer, each with its own login. Fix: one platform (SGEN) and one agency, with the site, the menu and the campaigns in one place.

Local SEO is an upsell tier elsewhere.

The work that puts you in the local pack for "Dispensary Near Me" is often gated behind the top plan. Fix: ranking work is included from the first dollar. Localized on-page SEO, 100+ off-page profiles and Google Business Profile management are in both plans.

Menu traffic leaks to marketplaces.

A shopper who finds your store on a third-party listing is that listing’s customer. Fix: menu-connected SGEN sites keep the order on your domain, with staff updating the menu themselves.

Four invoices, four account managers.

Nobody owns the result. Fix: one point of contact, one monthly report showing what ran, what it cost and what it returned.

If you run one store.

Your fight is your own town's list, not the state's: the Division's September list shows 79 dispensary location records in Billings, 73 in Bozeman, 60 in Missoula, 30 across Lewis and Clark County, 25 across Flathead, 15 of them in Whitefish alone, and 21 in Great Falls. A Whitefish shopper never sees a Helena pin, because the pack is drawn around whoever is searching. So we draw your rank grid around the radius your buyers actually come from, agree the keyword set for it in writing, and report Share of Local Voice for "Dispensary Near Me" across that grid point by point every month, so you see which streets you hold and which a rival is quietly taking. Where nobody can out-advertise you, that position is the whole game, and the guarantee is written to that grid and its keyword set. See marketing for the single-location dispensary.

If you run several.

Where your doors sit decides what each one's share is worth: on the Division's February county table Yellowstone took $4,302,766, Gallatin $3,770,296, Missoula $2,943,804, Flathead $2,376,540 and Cascade $1,794,647, and a roll-up that averages your strongest door with your weakest hides the one that is losing ground. So the program we run mirrors the list rather than the group: one SGEN domain with a store selector, one page and one Google Business Profile per location, one citation set per address, and a report with a row per door, so Billings and Bozeman are never read as a single number. Each location gets its own keyword set, radius and window written into the agreement, so the scope is per pin and never per group. See marketing for multi-location dispensaries and MSOs.

When the ad channels are shut, the map is the ad

Elsewhere a dispensary losing share can buy its way back for a quarter: a billboard on the highway, a radio flight, a print spread. Here none of that is open to you or to anyone else holding a license; a name may appear in directory listings, on its own website and in web-application advertising, and nowhere else. That shuts the expensive lever for every rival you have, which leaves the contest on the inputs you control: the profile the map reads, the pages it ranks and the listings it trusts. Dispensary SEO and Google Business Profile work are how we take those positions for you. See the guide: dispensary advertising rules by state.

A closed list is the one market where rank is everything

Nobody not already licensed can apply to sell here before 1 July 2027, so the number of doors you compete with is fixed for the rest of this year and the first half of next. In a fixed field, share only moves when a shopper changes where she goes, and rank is the mechanism of that change. Your position is never one number either: first at your own counter, fourth across town, gone past that. We measure Share of Local Voice across a grid of points inside your radius instead, so your report shows where you hold and where you are bleeding, and the top-three guarantee is written to that grid and its keyword set. See the guide: the dispensary SEO guide.

Billings lists 79 licensed locations. You hold one.

Billings carries 79 dispensary location records, Bozeman 73 and Missoula 60, and only three of them can hold a pack position on the search your buyer actually makes. Every profile in that queue still needs its categories right, its hours current, its photos fresh, its questions answered and its posts recent, and a profile kept between customers is never kept to that standard. That gap is your opening, and it closes the month you stop working it. Google Business Profile management sits inside both our plans, worked every month, so your pin is the complete one. See the guide: Google Business Profile for dispensaries.

Your website is one of three lawful channels, so it cannot be a brochure

Montana lets you reach a buyer through directory listings, your own website and web-application advertising, and that is the whole list. Two of the three are somebody else's property: a marketplace listing puts you beside every other door in town in the same format, undercut on price by the shop across the street, and the shopper who finds you there is that marketplace's customer, rented back to you monthly. The one channel you own outright is your site, which makes it your shop window, your menu, your order form and your ranking asset at once. A menu-connected site on your own domain is included in both our plans, with no separate build fee. See the guide: the dispensary website design guide.

Two decades of cardholders, and nobody may advertise to them

Montana's medical program dates from 2004 and adult-use sales opened on 1 January 2022, so the buyer you want already has a favorite. With paid media closed to every licensee, nobody can advertise her away from it and you cannot advertise her into yours, which leaves the two things that actually move a settled shopper: being found the one time she looks elsewhere, and being remembered when she does not. A points or tier structure wired into your POS, kept warm by the email and SMS she has opted into, is the one asset no rival can rank away from you. That retention layer is what separates our two plans. See the guide: the dispensary loyalty program guide.

Four invoices, one share of a $27.9m month

Montana's dispensaries split $27,860,848 in June, and every door on that closed list is renting some of the same stack to fight for a slice: a marketplace listing, a menu tool, a texting platform and an agency retainer. Four invoices that bill you the same whether your share grew or shrank, and none of the four talks to the others. Where nobody can buy an ad, that rented stack is most of what marketing costs you, and the leak between its pieces is where your share goes. Both our plans put the site, the ranking work, the messaging and the report on one contract, with the build included. See the guide: what dispensary marketing costs.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.

Which platform are the sites built on?

Built on SGEN — the platform every one of Dispenza’s 500+ dispensary sites runs on. SGEN is Dispenza’s in-house website platform, so the team that hosts your site is the team running your campaigns. Menu-connected sites are built to be updated by staff.

What does it cost?

Pricing is scoped to your locations and both plans above list every module in full, with the site build included and no separate build fee. A quote for your store count takes one demo call. See how pricing works.

Nobody new can open in Montana until July 2027. Why spend on marketing now?

Because a closed list is the best condition marketing ever gets. Nobody can out-open you, and no licensee here can out-advertise you, so the only thing that moves share between the doors on that list is which three the map shows a shopper first, and that is movable every month. Hold your position while a rival neglects theirs and you take sales off them; neglect yours and the reverse happens. We report that to you point by point across your grid, and the top-three guarantee is written to that grid and its keyword set.

Montana shuts nearly every form of paid advertising. What is actually left to spend on?

Three lawful surfaces, and the one that matters most is yours outright. A licensee may reach buyers through directory listings, its own website and web-application advertising, and nothing else, so the budget that would have bought a billboard goes instead on the map position your profile earns, the site your shoppers order from, and the opted-in email and SMS list they asked to be on. All three sit inside our plans on one contract, and none of them carries a media cost that climbs because a rival bid more.

How many dispensaries are we really up against?

Fewer than the state total, and more than the one across the road. The Division's September list runs to several hundred locations, but the list your shopper sees is her own town's, because the pack is drawn around her: a Billings pin never competes with a Helena one. On the demo call we draw the rank grid for your trade area and count the doors inside it, and that count, not a statewide one, is what your guarantee is scoped to.

Our county only turned green at the 2020 vote. Does the program change outside Billings and Bozeman?

The scope changes; the work does not. Adult-use sales are lawful only in the counties whose voters backed I-190 in 2020, and a local election can move that in either direction, so your trade area may stop at a county line your shopper cannot see. We draw your rank grid around where your buyers actually come from, including across that line where they do, and set the keyword set and radius for it in the agreement. The eastern counties are real markets on the same February table, Richland at $730,933 and Roosevelt at $699,805, and a store there gets the same grid, the same monthly report and the same terms as one in Bozeman.

We already hold a map position in our town. Why pay an agency to keep it?

Because on a closed list the position is the asset, and the rival who wants it is not going anywhere. A pin that is first at your own counter and fourth across town is already losing the far half of your radius, and a single reported rank will never show you that; Share of Local Voice across a grid of points will. Holding top three on an agreed keyword set and radius, inside an agreed window, is the guarantee we put in writing, and the monthly report is what proves you still hold it. Terms apply.