KPI HIGHLIGHTS
+180%
INCREASE IN WEBSITE
+161%
INCREASE IN DIRECTION REQUESTS
+161%
INCREASE IN CALLS
FIREHOUSE 365 CASE STUDY
FIREHOUSE SEES A MASSIVE BOOST IN LOCAL SEARCH RANKINGS IN LESS THAN 30 DAYS
Firehouse Achieves Remarkable Local Search Ranking Growth in 30 Days
Firehouse365 is a weed delivery service provider located in Maywood, CA. They offer a wide range of services including medical and recreational cannabis at their licensed dispensary located on Atlantic Blvd.
- Client Name
- Firehouse 365
- Location(s)
- 1
- Website
- https://firehouse365.com
- Tags
- Multi-location, Tourist Market, Very Competitive
SHARE OF LOCAL VOICE (SOLV)
KEYPHRASE: "DISPENSARY NEAR ME"
INCREASE IN SOLV FOR "DISPENSARY NEAR ME"
CUSTOMER ACTIONS
MASSIVE BOOSTS IN TRAFFIC
+907%
INCREASE IN SEARCH IMPRESSIONS
+349%
INCREASE IN MAPS IMPRESSIONS
+11x
INCREASE IN DISCOVERY TRAFFIC
WHAT RAN
Two Dispenza modules ran on this account, in this order.
1. THE SGEN REBUILD
A menu-connected dispensary website on SGEN, built to be updated by staff. Deliverables from the live web-design offer, as printed on the site:
- Dedicated Project Manager — one point of contact from kickoff to launch.
- Menu Integration — the store's product menu connected to the site so product, category and deals pages are the store's own pages, crawlable and measurable.
- Web Hosting — the site is hosted and maintained as part of the build; there is no separate hosting vendor to manage.
The rebuild is the foundation for the second half of the job. Once the menu is connected, the site's location page, category pages and product pages can each carry the local terms the store needs to rank for, and the traffic they earn can be read as the store's own data. That is the same build described on the cannabis website design page and shown across the dispensary websites showcase.
2. LOCAL SEO
The local program that ran on the rebuilt site, as listed on the live performance-marketing offer:
- Localized On-Page SEO — location, category and product pages written to the Maywood and service-area terms, with the address, hours and phone matched to the profile.
- 100+ Off-Page SEO (Profiles) — the store's name, address and phone built out across directory and citation profiles so the storefront pin and the delivery area agree everywhere Google looks.
- Google Business Profile Management — categories, service area, hours, attributes, photos, products and posts kept current; the profile is where "dispensary near me" is won or lost.
Local SEO is what turned the rebuilt site into search visibility. The page's own headline puts the first ranking movement inside 30 days; the two measured figures below are what that movement produced over the case window.
