Local dispensary marketing in New Castle County

Field Supply Cannabis & Provisions, Wilmington, New Castle County

Top three on 44.3% of New Castle County's measured map, at 532 of 682 squares at least once; average position 3.4 where it shows. Google rating 4.4, review count 146.

The Farm Weed Dispensary - New Castle, New Castle, New Castle County

Top three on 40.9% of New Castle County's measured map, at 582 of 682 squares at least once; average position 5.0 where it shows. Google rating 4.5, review count 290.

Thrive Dispensary Wilmington, Wilmington, New Castle County

Top three on 28.6% of New Castle County's measured map, at 354 of 682 squares at least once; average position 3.9 where it shows. Google rating 4.0, review count 334.

Fresh Dispensary - Newark, Newark, New Castle County

Top three on 21.8% of New Castle County's measured map, at 257 of 682 squares at least once; average position 6.0 where it shows. Google rating 4.8, review count 1,959.

Twisted Hat Cannabis, Carneys Point, Salem County

Top three on 20.0% of New Castle County's measured map, at 273 of 682 squares at least once; average position 4.8 where it shows. Google rating 4.5, review count 285.

Ratings: 4.3 against 4.4

The three leaders average 4.3 on Google; the other 56 listings on the board average 4.4. Here the rating is not what separates them, so the work is the profile and the pages behind it.

Review volume: a median of 290 against 95

The typical leader has a Google review count of 290; the typical listing behind it, 95. Volume is earned a shopper at a time, which is why the profile is worked every month, not claimed once.

“weed near me” is a different race

Only 10 listings hold a top-three spot for “weed near me” in New Castle County, against 49 for “dispensary near me”; The Farm Weed Dispensary - New Castle shows in its top three on 85.3% of the map. A store that ranks for one search can be missing from another, so the guarantee is written to a keyword set, not a single phrase.

The three leaders hold 47.9% of every top-three slot

59 listings hold top-three positions in New Castle County, and the first three on the board take 47.9% of them, averaged over every point we read. Everyone else splits what is left.

“dispensary near me”: 0.9% of top-three slots

2 tagged listings hold top-three spots for this search in New Castle County: 0.9% of the three positions shoppers see, averaged over every point we read.

“cannabis near me”: <0.1% of top-three slots

1 tagged listing holds top-three spots for this search in New Castle County: <0.1% of the three positions shoppers see, averaged over every point we read.

“weed near me”: 0% of top-three slots

No tagged listing holds a top-three spot for this search in New Castle County so far.

Every slot is one your store does not hold

Whoever holds a top-three spot, a shopper who taps it was shown that listing before yours. The answer is the same as for any rival: a stronger profile, pages that answer the search, and citations that match, until your pin sits above it.

Who holds the most of New Castle County's Google Maps top three?

Field Supply Cannabis & Provisions, in Wilmington: it shows in the top three on 44.3% of the 682 map squares we measured in New Castle County, across all three searches. The Farm Weed Dispensary - New Castle (40.9%) and Thrive Dispensary Wilmington (28.6%) follow. This board is dated October 25 to 28, 2026.

Who leads each search in New Castle County?

It depends on the search. “dispensary near me”: Field Supply Cannabis & Provisions (57.0%); “cannabis near me”: Field Supply Cannabis & Provisions (75.8%); “weed near me”: The Farm Weed Dispensary - New Castle (85.3%). The same listing rarely leads all three, which is why a ranking plan covers a keyword set rather than one phrase.

Is my New Castle County store on these pages?

All 6 stores on our list in New Castle County have a page: each shows the store's address and website, its position at 121 points around its door for every search, who holds the top three there, who beats it most often, and how it moves from round to round. The city pages list them all: New Castle, Newark and Wilmington.

What counts as a lead-gen listing?

We tag a listing lead-gen when its name is spelled with lookalike letters; when the same dispensary-style name sits on three or more listings at different addresses that carry next to no reviews; or when a dispensary-style listing that is not on our store list borrows another company’s brand, or has next to no reviews and a short link for its website or a tagged network’s name. Real chains are excepted, and a check by hand can add the tag to a listing or take it off. Tagged listings stay on every board in the position Google gives them, because shoppers see them there. In New Castle County, tagged listings hold 0.4% of every top-three slot across the three searches.

How is the share of the map in the top three measured?

We read Google Maps at 121 points around each store on our list, for each search, and place every reading in a map square about a quarter mile on a side. A store’s share is the part of an area’s measured squares where it shows in the top three, counting a square in part when it holds the spot in only some of the readings there. The combined board averages the three searches. Overlapping grids are counted once per square, so a busy downtown does not count twice. The full method: how we measure.

How often is this board updated?

Every scan round re-reads every store's grid, and every page here is rebuilt from the readings; the first round is dated October 24, 2026. This board's readings are dated October 25 to 28, 2026.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.