Local dispensary marketing in Santa Cruz County

KindPeoples Weed Dispensary Santa Cruz, Santa Cruz, Santa Cruz County

Top three on 35.3% of Santa Cruz County's measured map, at 1,227 of 1,228 squares at least once; average position 7.3 where it shows. Google rating 4.6, review count 502.

STIIIZY San Jose (Caliva), San Jose, Santa Clara County

Top three on 28.7% of Santa Cruz County's measured map, at 1,076 of 1,228 squares at least once; average position 2.6 where it shows. Google rating 4.5, review count 2,229.

Capitola Cannabis Club By OFL, Capitola, Santa Cruz County

Top three on 25.5% of Santa Cruz County's measured map, at 648 of 1,228 squares at least once; average position 5.5 where it shows. Google rating 4.9, review count 240.

Surf City Original by Flower Supply, Soquel, Santa Cruz County

Top three on 22.4% of Santa Cruz County's measured map, at 469 of 1,228 squares at least once; average position 7.1 where it shows. Google rating 4.9, review count 156.

One Plant Santa Cruz, Santa Cruz, Santa Cruz County

Top three on 21.9% of Santa Cruz County's measured map, at 480 of 1,228 squares at least once; average position 4.6 where it shows. Google rating 4.7, review count 861.

Ratings: 4.7 against 4.7

The three leaders average 4.7 on Google; the other 48 listings on the board average 4.7. The rating is the first thing a shopper reads beside the pin, before she taps.

Review volume: a median of 502 against 148

The typical leader has a Google review count of 502; the typical listing behind it, 148. Volume is earned a shopper at a time, which is why the profile is worked every month, not claimed once.

“weed near me” is a different race

Only 7 listings hold a top-three spot for “weed near me” in Santa Cruz County, against 44 for “dispensary near me”; KindPeoples Weed Dispensary Santa Cruz shows in its top three on 99.9% of the map. A store that ranks for one search can be missing from another, so the guarantee is written to a keyword set, not a single phrase.

The three leaders hold 29.9% of every top-three slot

51 listings hold top-three positions in Santa Cruz County, and the first three on the board take 29.9% of them, averaged over every point we read. Everyone else splits what is left.

Who holds the most of Santa Cruz County's Google Maps top three?

KindPeoples Weed Dispensary Santa Cruz, in Santa Cruz: it shows in the top three on 35.3% of the 1,228 map squares we measured in Santa Cruz County, across all three searches. STIIIZY San Jose (Caliva) (28.7%) and Capitola Cannabis Club By OFL (25.5%) follow. This board is dated October 26 to 27, 2026.

Who leads each search in Santa Cruz County?

It depends on the search. “dispensary near me”: Capitola Cannabis Club By OFL (48.9%); “cannabis near me”: One Plant Santa Cruz (37.2%); “weed near me”: KindPeoples Weed Dispensary Santa Cruz (99.9%). The same listing rarely leads all three, which is why a ranking plan covers a keyword set rather than one phrase.

Is my Santa Cruz County store on these pages?

All 21 stores on our list in Santa Cruz County have a page: each shows the store's address and website, its position at 121 points around its door for every search, who holds the top three there, who beats it most often, and how it moves from round to round. The city pages list them all: Aptos, Boulder Creek, Capitola, Felton, Santa Cruz and Soquel and 1 more.

What counts as a lead-gen listing?

We tag a listing lead-gen when its name is spelled with lookalike letters; when the same dispensary-style name sits on three or more listings at different addresses that carry next to no reviews; or when a dispensary-style listing that is not on our store list borrows another company’s brand, or has next to no reviews and a short link for its website or a tagged network’s name. Real chains are excepted, and a check by hand can add the tag to a listing or take it off. Tagged listings stay on every board in the position Google gives them, because shoppers see them there. In Santa Cruz County, tagged listings hold 0% of every top-three slot across the three searches.

How is the share of the map in the top three measured?

We read Google Maps at 121 points around each store on our list, for each search, and place every reading in a map square about a quarter mile on a side. A store’s share is the part of an area’s measured squares where it shows in the top three, counting a square in part when it holds the spot in only some of the readings there. The combined board averages the three searches. Overlapping grids are counted once per square, so a busy downtown does not count twice. The full method: how we measure.

How often is this board updated?

Every scan round re-reads every store's grid, and every page here is rebuilt from the readings; the first round is dated October 24, 2026. This board's readings are dated October 26 to 27, 2026.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.