Local dispensary marketing in Middlesex County

Herbwell Weed Dispensary Cambridge, Cambridge, Middlesex County

Top three on 26.2% of Middlesex County's measured map, at 3,196 of 4,217 squares at least once; average position 5.7 where it shows. Google rating 5.0, review count 3,618.

Nova Farms Recreational Weed Dispensary Framingham, Framingham, Middlesex County

Top three on 12.6% of Middlesex County's measured map, at 1,109 of 4,217 squares at least once; average position 5.2 where it shows. Google rating 4.5, review count 734.

Nova Farms Recreational Weed Dispensary Dracut, Dracut, Middlesex County

Top three on 12.2% of Middlesex County's measured map, at 1,151 of 4,217 squares at least once; average position 6.1 where it shows. Google rating 4.7, review count 1,211.

United Cultivation Weed Cannabis Dispensary, Groton, Middlesex County

Top three on 9.3% of Middlesex County's measured map, at 842 of 4,217 squares at least once; average position 6.5 where it shows. Google rating 4.9, review count 91.

The Heritage Club - Boston Recreational Weed Dispensary, Charlestown, Suffolk County

Top three on 8.5% of Middlesex County's measured map, at 1,031 of 4,217 squares at least once; average position 6.2 where it shows. Google rating 4.9, review count 1,336.

Ratings: 4.7 against 4.5

The three leaders average 4.7 on Google; the other 209 listings on the board average 4.5. The rating is the first thing a shopper reads beside the pin, before she taps.

Review volume: a median of 1,211 against 238

The typical leader has a Google review count of 1,211; the typical listing behind it, 238. Volume is earned a shopper at a time, which is why the profile is worked every month, not claimed once.

“weed near me” is a different race

Only 26 listings hold a top-three spot for “weed near me” in Middlesex County, against 193 for “dispensary near me”; Herbwell Weed Dispensary Cambridge shows in its top three on 74.9% of the map. A store that ranks for one search can be missing from another, so the guarantee is written to a keyword set, not a single phrase.

The three leaders hold 17.0% of every top-three slot

212 listings hold top-three positions in Middlesex County, and the first three on the board take 17.0% of them, averaged over every point we read. Everyone else splits what is left.

“dispensary near me”: 3.0% of top-three slots

14 tagged listings hold top-three spots for this search in Middlesex County: 3.0% of the three positions shoppers see, averaged over every point we read.

“cannabis near me”: 2.5% of top-three slots

14 tagged listings hold top-three spots for this search in Middlesex County: 2.5% of the three positions shoppers see, averaged over every point we read.

“weed near me”: 0% of top-three slots

No tagged listing holds a top-three spot for this search in Middlesex County so far.

Every slot is one your store does not hold

Whoever holds a top-three spot, a shopper who taps it was shown that listing before yours. The answer is the same as for any rival: a stronger profile, pages that answer the search, and citations that match, until your pin sits above it.

Who holds the most of Middlesex County's Google Maps top three?

Herbwell Weed Dispensary Cambridge, in Cambridge: it shows in the top three on 26.2% of the 4,217 map squares we measured in Middlesex County, across all three searches. Nova Farms Recreational Weed Dispensary Framingham (12.6%) and Nova Farms Recreational Weed Dispensary Dracut (12.2%) follow. This board is dated October 26 to 27, 2026.

Who leads each search in Middlesex County?

It depends on the search. “dispensary near me”: Tree House Craft Cannabis Groton (9.8%); “cannabis near me”: Bud's Goods & Provisions - Watertown Cannabis Dispensary (9.3%); “weed near me”: Herbwell Weed Dispensary Cambridge (74.9%). The same listing rarely leads all three, which is why a ranking plan covers a keyword set rather than one phrase.

Is my Middlesex County store on these pages?

All 79 stores on our list in Middlesex County have a page: each shows the store's address and website, its position at 121 points around its door for every search, who holds the top three there, who beats it most often, and how it moves from round to round. The city pages list them all: Acton, Arlington, Ashby, Ayer, Belmont and Cambridge and 23 more.

What counts as a lead-gen listing?

We tag a listing lead-gen when its name is spelled with lookalike letters; when the same dispensary-style name sits on three or more listings at different addresses that carry next to no reviews; or when a dispensary-style listing that is not on our store list borrows another company’s brand, or has next to no reviews and a short link for its website or a tagged network’s name. Real chains are excepted, and a check by hand can add the tag to a listing or take it off. Tagged listings stay on every board in the position Google gives them, because shoppers see them there. In Middlesex County, tagged listings hold 1.8% of every top-three slot across the three searches.

How is the share of the map in the top three measured?

We read Google Maps at 121 points around each store on our list, for each search, and place every reading in a map square about a quarter mile on a side. A store’s share is the part of an area’s measured squares where it shows in the top three, counting a square in part when it holds the spot in only some of the readings there. The combined board averages the three searches. Overlapping grids are counted once per square, so a busy downtown does not count twice. The full method: how we measure.

How often is this board updated?

Every scan round re-reads every store's grid, and every page here is rebuilt from the readings; the first round is dated October 24, 2026. This board's readings are dated October 26 to 27, 2026.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.