Local dispensary marketing in Essex County

Joyleaf Weed Dispensary, Roselle, Union County

Top three on 19.8% of Essex County's measured map, at 805 of 1,223 squares at least once; average position 4.1 where it shows. Google rating 4.9, review count 3,149.

Noire Weed Dispensary Maplewood, Maplewood, Essex County

Top three on 19.7% of Essex County's measured map, at 625 of 1,223 squares at least once; average position 6.3 where it shows. Google rating 5.0, review count 1,130.

Uber weed delivery service LLC, Essex Countylead-gen listing

Top three on 18.4% of Essex County's measured map, at 798 of 1,223 squares at least once; average position 4.6 where it shows. Google rating 4.0, review count 466.

HZY Goods Dispensary, East Orange, Essex County

Top three on 17.5% of Essex County's measured map, at 413 of 1,223 squares at least once; average position 6.6 where it shows. Google rating 4.9, review count 271.

Rise Dispensary Bloomfield, Bloomfield, Essex County

Top three on 14.4% of Essex County's measured map, at 352 of 1,223 squares at least once; average position 6.3 where it shows. Google rating 5.0, review count 3,508.

Ratings: 4.6 against 4.8

The three leaders average 4.6 on Google; the other 94 listings on the board average 4.8. Here the rating is not what separates them, so the work is the profile and the pages behind it.

Review volume: a median of 1,130 against 197

The typical leader has a Google review count of 1,130; the typical listing behind it, 197. Volume is earned a shopper at a time, which is why the profile is worked every month, not claimed once.

“weed near me” is a different race

Only 14 listings hold a top-three spot for “weed near me” in Essex County, against 85 for “dispensary near me”; Joyleaf Weed Dispensary shows in its top three on 59.4% of the map. A store that ranks for one search can be missing from another, so the guarantee is written to a keyword set, not a single phrase.

The three leaders hold 19.3% of every top-three slot

97 listings hold top-three positions in Essex County, and the first three on the board take 19.3% of them, averaged over every point we read. Everyone else splits what is left.

“weed near me”: 17.8% of top-three slots

1 tagged listing holds top-three spots for this search in Essex County: 17.8% of the three positions shoppers see, averaged over every point we read, and 1 of the board's first three is tagged.

“dispensary near me”: 2.7% of top-three slots

7 tagged listings hold top-three spots for this search in Essex County: 2.7% of the three positions shoppers see, averaged over every point we read.

“cannabis near me”: 2.6% of top-three slots

5 tagged listings hold top-three spots for this search in Essex County: 2.6% of the three positions shoppers see, averaged over every point we read.

Every slot is one your store does not hold

Whoever holds a top-three spot, a shopper who taps it was shown that listing before yours. The answer is the same as for any rival: a stronger profile, pages that answer the search, and citations that match, until your pin sits above it.

Who holds the most of Essex County's Google Maps top three?

Joyleaf Weed Dispensary, in Roselle: it shows in the top three on 19.8% of the 1,223 map squares we measured in Essex County, across all three searches. Noire Weed Dispensary Maplewood (19.7%) and Uber weed delivery service LLC (18.4%) follow. A partial read: 31 of 32 listed stores read so far; the boards firm up as the rest are scanned. This board is dated October 24 to 26, 2026.

Who leads each search in Essex County?

It depends on the search. “dispensary near me”: HZY Goods Dispensary (27.8%); “cannabis near me”: HZY Goods Dispensary (24.9%); “weed near me”: Joyleaf Weed Dispensary (59.4%). The same listing rarely leads all three, which is why a ranking plan covers a keyword set rather than one phrase.

Is my Essex County store on these pages?

31 of the 32 stores on our list in Essex County have a page so far: each shows the store's address and website, its position at 121 points around its door for every search, who holds the top three there, who beats it most often, and how it moves from round to round. The city pages list them all: Belleville, Bloomfield, East Orange, Irvington, Maplewood and Newark and 2 more.

What counts as a lead-gen listing?

We tag a listing lead-gen when its name is spelled with lookalike letters; when the same dispensary-style name sits on three or more listings at different addresses that carry next to no reviews; or when a dispensary-style listing that is not on our store list borrows another company’s brand, or has next to no reviews and a short link for its website or a tagged network’s name. Real chains are excepted, and a check by hand can add the tag to a listing or take it off. Tagged listings stay on every board in the position Google gives them, because shoppers see them there. In Essex County, tagged listings hold 7.7% of every top-three slot across the three searches.

How is the share of the map in the top three measured?

We read Google Maps at 121 points around each store on our list, for each search, and place every reading in a map square about a quarter mile on a side. A store’s share is the part of an area’s measured squares where it shows in the top three, counting a square in part when it holds the spot in only some of the readings there. The combined board averages the three searches. Overlapping grids are counted once per square, so a busy downtown does not count twice. The full method: how we measure.

How often is this board updated?

Every scan round re-reads every store's grid, and every page here is rebuilt from the readings; the first round is dated October 24, 2026. This board's readings are dated October 24 to 26, 2026.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.