Local dispensary marketing in Herkimer County

Puff Theory Cannabis | Utica, NY, Oneida County

Top three on 65.4% of Herkimer County's measured map, at 185 of 187 squares at least once; average position 1.4 where it shows. Google rating 5.0, review count 1,604.

Exit 31 Exotic | Utica Cannabis Company, Utica, Oneida County

Top three on 47.6% of Herkimer County's measured map, at 158 of 187 squares at least once; average position 3.0 where it shows. Google rating 4.8, review count 989.

Air City Cannabis, Utica, Oneida County

Top three on 33.7% of Herkimer County's measured map, at 104 of 187 squares at least once; average position 3.8 where it shows. Google rating 4.9, review count 436.

Canna Planet Dispensary, Herkimer, Herkimer County

Top three on 31.4% of Herkimer County's measured map, at 96 of 187 squares at least once; average position 5.3 where it shows. Google rating 4.6, review count 175.

Silver Cannabis Company Weed Dispensary Albany, Albany, Albany County

Top three on 31.0% of Herkimer County's measured map, at 174 of 187 squares at least once; average position 1.2 where it shows. Google rating 4.9, review count 314.

Ratings: 4.9 against 4.6

The three leaders average 4.9 on Google; the other 18 listings on the board average 4.6. The rating is the first thing a shopper reads beside the pin, before she taps.

Review volume: a median of 989 against 98

The typical leader has a Google review count of 989; the typical listing behind it, 98. Volume is earned a shopper at a time, which is why the profile is worked every month, not claimed once.

“weed near me” is a different race

Only 6 listings hold a top-three spot for “weed near me” in Herkimer County, against 15 for “dispensary near me”; Silver Cannabis Company Weed Dispensary Albany shows in its top three on 93.0% of the map. A store that ranks for one search can be missing from another, so the guarantee is written to a keyword set, not a single phrase.

The three leaders hold 59.9% of every top-three slot

21 listings hold top-three positions in Herkimer County, and the first three on the board take 59.9% of them, averaged over every point we read. Everyone else splits what is left.

Who holds the most of Herkimer County's Google Maps top three?

Puff Theory Cannabis | Utica, NY: it shows in the top three on 65.4% of the 187 map squares we measured in Herkimer County, across all three searches. Exit 31 Exotic | Utica Cannabis Company (47.6%) and Air City Cannabis (33.7%) follow. This board is dated October 27, 2026.

Who leads each search in Herkimer County?

It depends on the search. “dispensary near me”: Puff Theory Cannabis | Utica, NY (98.4%); “cannabis near me”: Puff Theory Cannabis | Utica, NY (97.9%); “weed near me”: Silver Cannabis Company Weed Dispensary Albany (93.0%). The same listing rarely leads all three, which is why a ranking plan covers a keyword set rather than one phrase.

Is my Herkimer County store on these pages?

The one store on our list in Herkimer County has a page: it shows the store's address and website, its position at 121 points around its door for every search, who holds the top three there, who beats it most often, and how it moves from round to round. The city page lists it: Herkimer.

What counts as a lead-gen listing?

We tag a listing lead-gen when its name is spelled with lookalike letters; when the same dispensary-style name sits on three or more listings at different addresses that carry next to no reviews; or when a dispensary-style listing that is not on our store list borrows another company’s brand, or has next to no reviews and a short link for its website or a tagged network’s name. Real chains are excepted, and a check by hand can add the tag to a listing or take it off. Tagged listings stay on every board in the position Google gives them, because shoppers see them there. In Herkimer County, tagged listings hold 0% of every top-three slot across the three searches.

How is the share of the map in the top three measured?

We read Google Maps at 121 points around each store on our list, for each search, and place every reading in a map square about a quarter mile on a side. A store’s share is the part of an area’s measured squares where it shows in the top three, counting a square in part when it holds the spot in only some of the readings there. The combined board averages the three searches. Overlapping grids are counted once per square, so a busy downtown does not count twice. The full method: how we measure.

How often is this board updated?

Every scan round re-reads every store's grid, and every page here is rebuilt from the readings; the first round is dated October 24, 2026. This board's readings are dated October 27, 2026.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.