Local dispensary marketing in Essex County

Herbwell Weed Dispensary Cambridge, Cambridge, Middlesex County

Top three on 28.7% of Essex County's measured map, at 1,990 of 2,287 squares at least once; average position 4.9 where it shows. Google rating 5.0, review count 3,618.

Cannabis Cured Sugarloaf Recreational Weed Dispensary, Carrabassett Valley, Franklin County

Top three on 20.5% of Essex County's measured map, at 1,442 of 2,287 squares at least once; average position 2.4 where it shows. Google rating 4.7, review count 17.

The Heritage Club - Boston Recreational Weed Dispensary, Charlestown, Suffolk County

Top three on 16.5% of Essex County's measured map, at 1,186 of 2,287 squares at least once; average position 3.1 where it shows. Google rating 4.9, review count 1,336.

ON ROOT | Weed Delivery Dispensary, Essex County

Top three on 16.4% of Essex County's measured map, at 1,106 of 2,287 squares at least once; average position 7.9 where it shows. Google rating 4.8, review count 102.

Road Trip Dispensary, Salisbury, Essex County

Top three on 13.5% of Essex County's measured map, at 509 of 2,287 squares at least once; average position 7.0 where it shows. Google rating 4.8, review count 547.

Ratings: 4.9 against 4.7

The three leaders average 4.9 on Google; the other 90 listings on the board average 4.7. The rating is the first thing a shopper reads beside the pin, before she taps.

Review volume: a median of 1,336 against 270

The typical leader has a Google review count of 1,336; the typical listing behind it, 270. Volume is earned a shopper at a time, which is why the profile is worked every month, not claimed once.

“weed near me” is a different race

Only 14 listings hold a top-three spot for “weed near me” in Essex County, against 80 for “dispensary near me”; Herbwell Weed Dispensary Cambridge shows in its top three on 86.0% of the map. A store that ranks for one search can be missing from another, so the guarantee is written to a keyword set, not a single phrase.

The three leaders hold 21.9% of every top-three slot

93 listings hold top-three positions in Essex County, and the first three on the board take 21.9% of them, averaged over every point we read. Everyone else splits what is left.

Who holds the most of Essex County's Google Maps top three?

Herbwell Weed Dispensary Cambridge, in Cambridge: it shows in the top three on 28.7% of the 2,287 map squares we measured in Essex County, across all three searches. Cannabis Cured Sugarloaf Recreational Weed Dispensary (20.5%) and The Heritage Club - Boston Recreational Weed Dispensary (16.5%) follow. This board is dated October 26 to 27, 2026.

Who leads each search in Essex County?

It depends on the search. “dispensary near me”: Road Trip Dispensary (20.8%); “cannabis near me”: Road Trip Dispensary (19.6%); “weed near me”: Herbwell Weed Dispensary Cambridge (86.0%). The same listing rarely leads all three, which is why a ranking plan covers a keyword set rather than one phrase.

Is my Essex County store on these pages?

All 30 stores on our list in Essex County have a page: each shows the store's address and website, its position at 121 points around its door for every search, who holds the top three there, who beats it most often, and how it moves from round to round. The city pages list them all: Amesbury, Beverly, Danvers, Essex, Georgetown and Gloucester and 7 more.

What counts as a lead-gen listing?

We tag a listing lead-gen when its name is spelled with lookalike letters; when the same dispensary-style name sits on three or more listings at different addresses that carry next to no reviews; or when a dispensary-style listing that is not on our store list borrows another company’s brand, or has next to no reviews and a short link for its website or a tagged network’s name. Real chains are excepted, and a check by hand can add the tag to a listing or take it off. Tagged listings stay on every board in the position Google gives them, because shoppers see them there. In Essex County, tagged listings hold 0% of every top-three slot across the three searches.

How is the share of the map in the top three measured?

We read Google Maps at 121 points around each store on our list, for each search, and place every reading in a map square about a quarter mile on a side. A store’s share is the part of an area’s measured squares where it shows in the top three, counting a square in part when it holds the spot in only some of the readings there. The combined board averages the three searches. Overlapping grids are counted once per square, so a busy downtown does not count twice. The full method: how we measure.

How often is this board updated?

Every scan round re-reads every store's grid, and every page here is rebuilt from the readings; the first round is dated October 24, 2026. This board's readings are dated October 26 to 27, 2026.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.