Local dispensary marketing in Franklin County

253 Farmacy Weed Dispensary, Turners Falls, Franklin County

Top three on 50.7% of Franklin County's measured map, at 1,074 of 1,086 squares at least once; average position 4.1 where it shows. Google rating 4.8, review count 810.

Smokey Leaf, Greenfield, Franklin County

Top three on 47.7% of Franklin County's measured map, at 822 of 1,086 squares at least once; average position 3.0 where it shows. Google rating 4.9, review count 1,048.

The Heirloom Collective, Bernardston, Franklin County

Top three on 31.6% of Franklin County's measured map, at 537 of 1,086 squares at least once; average position 4.8 where it shows. Google rating 4.7, review count 385.

Green River Cannabis Company, Greenfield, Franklin County

Top three on 29.0% of Franklin County's measured map, at 518 of 1,086 squares at least once; average position 4.0 where it shows. Google rating 4.9, review count 152.

Canna Provisions Weed Dispensary Pittsfield, Berkshire County

Top three on 19.3% of Franklin County's measured map, at 636 of 1,086 squares at least once; average position 3.5 where it shows. Google rating 4.9, review count 52.

Ratings: 4.8 against 4.7

The three leaders average 4.8 on Google; the other 49 listings on the board average 4.7. The rating is the first thing a shopper reads beside the pin, before she taps.

Review volume: a median of 810 against 239

The typical leader has a Google review count of 810; the typical listing behind it, 239. Volume is earned a shopper at a time, which is why the profile is worked every month, not claimed once.

“weed near me” is a different race

Only 11 listings hold a top-three spot for “weed near me” in Franklin County, against 41 for “dispensary near me”; 253 Farmacy Weed Dispensary shows in its top three on 98.9% of the map. A store that ranks for one search can be missing from another, so the guarantee is written to a keyword set, not a single phrase.

The three leaders hold 43.4% of every top-three slot

52 listings hold top-three positions in Franklin County, and the first three on the board take 43.4% of them, averaged over every point we read. Everyone else splits what is left.

Who holds the most of Franklin County's Google Maps top three?

253 Farmacy Weed Dispensary, in Turners Falls: it shows in the top three on 50.7% of the 1,086 map squares we measured in Franklin County, across all three searches. Smokey Leaf (47.7%) and The Heirloom Collective (31.6%) follow. This board is dated October 27, 2026.

Who leads each search in Franklin County?

It depends on the search. “dispensary near me”: Smokey Leaf (74.3%); “cannabis near me”: Smokey Leaf (68.8%); “weed near me”: 253 Farmacy Weed Dispensary (98.9%). The same listing rarely leads all three, which is why a ranking plan covers a keyword set rather than one phrase.

Is my Franklin County store on these pages?

All 10 stores on our list in Franklin County have a page: each shows the store's address and website, its position at 121 points around its door for every search, who holds the top three there, who beats it most often, and how it moves from round to round. The city pages list them all: Bernardston, Gill, Greenfield, Orange, South Deerfield and Sunderland and 1 more.

What counts as a lead-gen listing?

We tag a listing lead-gen when its name is spelled with lookalike letters; when the same dispensary-style name sits on three or more listings at different addresses that carry next to no reviews; or when a dispensary-style listing that is not on our store list borrows another company’s brand, or has next to no reviews and a short link for its website or a tagged network’s name. Real chains are excepted, and a check by hand can add the tag to a listing or take it off. Tagged listings stay on every board in the position Google gives them, because shoppers see them there. In Franklin County, tagged listings hold 0% of every top-three slot across the three searches.

How is the share of the map in the top three measured?

We read Google Maps at 121 points around each store on our list, for each search, and place every reading in a map square about a quarter mile on a side. A store’s share is the part of an area’s measured squares where it shows in the top three, counting a square in part when it holds the spot in only some of the readings there. The combined board averages the three searches. Overlapping grids are counted once per square, so a busy downtown does not count twice. The full method: how we measure.

How often is this board updated?

Every scan round re-reads every store's grid, and every page here is rebuilt from the readings; the first round is dated October 24, 2026. This board's readings are dated October 27, 2026.

Do you guarantee rankings?

A written top-3 local ranking guarantee — Dispenza’s own offer; the keywords, radius and time window are set in your agreement (see terms). Terms apply. Ask for the guarantee terms on your demo call before you sign anything. The guarantee covers the local keyword set agreed for your trade area, over a defined window.